Episode #38: Ido Safruti (co-founder and CTO of PerimeterX)

Episode #38: Ido Safruti (co-founder and CTO of PerimeterX)
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Episode #38: Ido Safruti (co-founder and CTO of PerimeterX)

In this episode we speak with Ido Safruti, co-founder and CTO of PerimeterX, a company that provides digital threat protection for businesses and is valued at nearly a billion dollars. 

The company was named number 49 on Deloitte’s Fast 500 Ranking Highlights with an incredible 3,637% Growth in just Three Years. 

We discuss:

  • His path to founding his own startup
  • The challenge of selling a solution in the realm of protection and prevention where the pain isn’t necessarily felt till it’s too late
  • How they gained their first customers and the POC process they went through
  • The concept of design partnerships with users as part of a validation process. “People are extremely happy to talk when you’re not trying to sell them a product, once you move over and say OK now I have a product and I want you to buy it, they’re more suspicious and care about their time. But I know for myself, if a founder calls and says ‘hey I have an idea, I want to get your perspective on it’ I’m always happy to share some time and provide feedback”
  • The importance of listening to your potential clients’ needs and challenges
  • The power of human relationships
  • Navigating team growth
  • The cost of a wrong hire
  • Much more!

There’s a lot entrepreneurs and intraprenuers can learn from this guy, we hope you enjoy your listen!