[This transcript was generated from YouTube’s auto-captions, not a verified human/AI-diarized transcript. Timestamps and wording may contain errors, and speaker labels below are Claude’s best-effort inference from context, not confirmed against audio. Please review before publishing.]

Lior: Real life superpowers. So many people said that AutoDS will fail because of the nature of this business. So many people didn’t believe in it. So many people said that there are already strong competitors that are doing that and have money and are successful, and there are market leaders in this area and they just ignored it, and they think this is something that entrepreneurs need to develop this game.

Host: Hey everyone, welcome to Real Life Superpowers. In this episode, we speak with Lior Pozin. Lior built AutoDS into a company with more than 200 employees and over $20 million in annual recurring revenue before it was acquired by Fiverr. Listening to him, it’s hard to shake the feeling that AutoDS was never the destination. It was simply another level in the game. In this conversation, we talk about the mindset that shaped that journey, why Lior sees life as a game, and how asking “what’s the worst that can happen?” became one of his most powerful decision-making tools.

Host: Weren’t you afraid that you now committed to sell a phone? What if something happens and you don’t get the phone and you aren’t able to ship it or something? You’re taking responsibility for something that a lot of it is not under your control. So wasn’t fear like in the background all the time?

Lior: It is. But because I look at life in general — only now I understand the framing for that, but that’s how I played my entire life. I look at life as a game, and this is just, let’s see if it’s working. Maybe it will fail, but then, okay, sorry, I couldn’t provide you the phone. Whatever, I’m sorry, that’s just what happened. So I always had this concern of “what will happen if,” but I never really put attention to that. I think with entrepreneurship everyone will have this voice in their own head of “what if,” and this is something that I always recommend people to just ignore, and just start.

[The conversation moves into a discussion of entrepreneurship versus competitive sports, prompted by a comment about how the best entrepreneurs often share the same mindset as athletes.]

Host: I’ve heard Ronen say several times in the past that the best entrepreneurs also become — even if late in their years — great athletes, because it’s the same competitive mindset and hacking of success. It’s not that they become successful because of that — that’s a different attribute, because they already were. But when you’re growing up and being an athlete, then an athlete understands a few golden rules: you have to work with a team, there are rules you have to commit to, hard work always comes out to a great outcome — all the things that make you a professional. And it’s usually a great — actually not an entrepreneur — but a great hire as an employee.

Host: No, but Ronen, I want to—

[The conversation shifts to Lior’s personal brand and his use of AI to reflect his voice.]

Host: So is that part of your branding book?

Lior: Part of my branding? To improve my clothes, or what?

Host: So right now you’re interested in having as much information — also on the podcast, also in video, any kind of information — so that Claude can understand you better. You even invited a chip to put on your phone so it can record it. Is that correct?

Lior: Yes. My goal is to make Claude sound and think as much like me as possible, but my Claude will be different than yours because I train mine to really be as close to me as possible — with my values, with how I speak. So yes, I’m trying to improve it as much as possible and make it sound as much as possible like me. Claude knows my brand book. It knows what I talk about, what I don’t talk about. For example, I don’t talk about politics. I don’t listen to politics. I don’t care about politics. You will never see me talking about that online or in life in general, and that’s how my Claude will also work.

Host: So, and then that messaging — let’s say you have the brand book. I’m intrigued by that, because as a leader, I think that’s brilliant, by the way. So you take that and then how do you hand it off? Do you put that brand book online so people can see it?

Lior: I don’t put this brand book online. I do put the values from this brand book. Maybe I’ll give some materials to work with — like colors, like any other brand’s asset kit. So maybe I’ll have a website — I already have something, but for now it’s just temporary, it’s not the brand book itself. The most important thing is that my team has it, their Claude has it, and they’ll work by the brand book. Yes, there is human touch in the end — I look at the materials before they go live.

[The conversation touches on discipline, personal growth routines, and pushing past comfort zones.]

Lior: Now for me it’s running. I hate running — I do three kilometers and I’m dead. So I signed up for a 10K next year, just because it’s another challenge. This is how I believe it works: I take what people are saying is not possible, or that I’m not supposed to do, and then I try to question that and stretch it as much as possible.

Host: I don’t want to take you anywhere you don’t want to go, but within whatever you’re comfortable with — I’m trying to find those places that led you to take chances on yourself, to question, and to double down on this game, so that maybe people listening can resonate. Maybe somebody listening right now has this really tiny voice inside them that needs to hear something that helps them take action — because maybe everybody’s telling them “no, the right way to go is to go get a degree and…”

[Near the close of the conversation, Lior is asked to sum up his outlook.]

Lior: I think that’s my main thing, really — believing in something truly, not because someone said so, not because I have to, just because I want to get there and because I want to do it my way. That’s my superpower.

Host: And your kryptonite, your weakness?

Lior: My weakness — I’m a bit unfocused, jumping between too many things at once, and I think if I were more focused it would be much better for me. It’s hard for me — I’m saying life is a game on one hand, but on the other hand it’s really hard for me to do things in an average way, and it takes me very deep into things. For example, we talked about tennis before the recording. I started tennis a year ago with one rule for myself: I know I will not be the best in this sport because I started late, because that’s not the main thing I’m doing — and it’s something I’m working on, to understand that it’s okay to do things just for the sake of doing them, and you don’t have to…

[Outro]

Gentlemen, we can rebuild him. We have the technology. Real Life Superpowers.