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Episode #79: Idan Waller – Co-founder, CGO Bluethrone

Episode #79: Idan Waller – Co-founder, CGO Bluethrone
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Episode #79: Idan Waller – Co-founder, CGO Bluethrone

In this episode, we speak with Idan Waller

Idan is the founder of the 10M club, one of the most coveted business consulting companies in Israel for SMBs. Through the club Idan has changed lives, helping 10x the paychecks of thousands of entrepreneurs.

He’s a die-hard digital entrepreneur, growing up working with the best business minds, marketers and copywriters in the US and Israel. He’s also a leading local Israeli podcast host. 

His latest metamorphosis was breaking into tech, where he and his brother founded Bluethrone – a startup that acquires product market fit consumer apps from indie developers and small studios, and then grows them into iconic companies.

Idan’s move into tech with Bluethrone, the company he co-founded with his brother to acquire and scale consumer apps from indie developers, is really his third act: before that came years building the 10M club into one of Israel’s most sought-after business consulting firms for SMBs, and years before that, cutting his teeth alongside top marketers and copywriters in the US and Israel. Working with his brother adds its own dynamic, and he’s open about what it takes to manage family and business at the same time, plus the systems and processes he’s had to build to scale a team without losing what made the 10M club work in the first place.

We discuss:

  • Mediocracy as a driver for growth
  • How Idan discovered entrepreneurship and his writing abilities 
  • The power of “away motivation”
  • The value of aggressive goals and facing fears when building a business
  • Managing scaling teams through systems and processes
  • What it’s like working with family
  • The importance of having experienced investors who understand the realities of running a profitable business
  • And much more

Enjoy your listen

The conversation traces Idan’s path from copywriting and digital marketing into building a business-consulting practice that’s helped thousands of entrepreneurs grow their income, and into tech, touching on what he calls “away motivation,” the value of setting aggressive goals, and the mindset shifts required to keep scaling.

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