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Episode #71: Donna Griffit world-renowned corporate storyteller

Episode #71: Donna Griffit world-renowned corporate storyteller
00.00/1:05:53

Episode #71: Donna Griffit world-renowned corporate storyteller

In this episode, we’re excited to be joined by Donna Griffit, a world-renowned corporate storyteller, pitch alchemist, and best-selling author of “Sticking to my Story: The Alchemy of Storytelling for Startups”. 

Her ability to create, edit, and deliver powerful presentations, pitches, and messages has earned her a reputation as one of the most sought-after storytellers in the business world.

For over two decades, Donna has been working extensively on a global scale, collaborating with Fortune 500 companies, startups, and investors across more than 30 countries. 

Her unique approach has led to outstanding results, with her clients collectively raising over $1.5 billion through her guidance.

Donna’s authority in the room comes in part from title alone — she literally wrote the book on it, “Sticking to my Story: The Alchemy of Storytelling for Startups” — but the conversation goes further into the mechanics behind that reputation: how credibility, likability, and momentum compound over the course of a pitch, and why she treats optimism and perception as practical tools for navigating challenging times rather than just personality traits. It’s a case for treating storytelling as a discipline with technique, not an innate gift some founders have and others don’t.

We discuss:

  • Storytelling for startups and personal growth
  • Donna’s journey and what the Japanese word “ikigai” has to do with it
  • The importance of empathy in storytelling
    The correlation between fear and excitement
  • The power of clear communication in business
  • The mistake of being too factual and straight to the point
  • Practical tips on how to improve storytelling
  • The role of credibility, likability, and momentum 
  • Optimism and perception in challenging times
  • And more!

Enjoy your listen!

Donna unpacks the craft behind a great pitch, why empathy is at the center of persuasive storytelling, how the Japanese concept of ikigai shapes the way she coaches founders, and why she sees fear and excitement as two sides of the same instinct.

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